COOL Initiative From Volkswagen Which Will Encourage You To Take The Stairs Instead Of The Escalator. Oh I Love it! and Also is a Good EXCERCISE!
We all know walking up the stairs is better for us than taking the escalator, but how can you get people to do it? by making it fun. Volkswagen launched a campaign “dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better.” coming up with the idea where stairs played musical notes when you walked on them. It turns out that 66% more commuters opted for stairs over the escalators!
I think this is the coolest way to get more people to take the stairs over the escalator by making it fun to do. So get ready to take the stairs instead of the escalator or elevator and feel better.
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Take a look at this utterly clever and fun idea in video below:
I think this is the coolest way to get more people to take the stairs over the escalator by making it fun to do. So get ready to take the stairs instead of the escalator or elevator and feel better.
Share this awesome initiative by clicking below: