WATER ATM, Sounds Weird? This Machine Actually Dispense Water Instead Of CASH.
Sarvajal is a mass-market drinking water micro-franchise system launched by the Piramal Water, an initiative from the Piramal Foundation, Delhi, India. A decentralized filtration system allows a low-cost and extensive distribution of clean water.
Industry estimates maintain that around 720 million of India's 1.25 billion population still lack access to it. Sarvajal created a "Water ATM" which allows costumers to buy the quantity of water they desire, which is a great advantage for low-income villagers who don't need or can't afford large quantities of water in one buy. The Water ATM also allows segregated communities to be reached: "For example, in the town of Laxmangarh, Rajasthan, a town in India where many current customers would not allow the franchisee to serve people from a different community background (mostly butchers) than their own. However, with the Water ATM in place, the community which had previously not been allowed to drink Sarvajal water had a new point of sale that was separate from the existing customers."
A Sarvajal water ATM in an Ahmedabad slum. There are 17 of these in four states:
businesstoday
Known locally as water ATMs, the water dispensers use pre-paid smart cards and allow people to fill containers with water for a small fee.
The pilot has proved so successful that the city government is now looking to expand it.
Industry estimates maintain that around 720 million of India's 1.25 billion population still lack access to it. Sarvajal created a "Water ATM" which allows costumers to buy the quantity of water they desire, which is a great advantage for low-income villagers who don't need or can't afford large quantities of water in one buy. The Water ATM also allows segregated communities to be reached: "For example, in the town of Laxmangarh, Rajasthan, a town in India where many current customers would not allow the franchisee to serve people from a different community background (mostly butchers) than their own. However, with the Water ATM in place, the community which had previously not been allowed to drink Sarvajal water had a new point of sale that was separate from the existing customers."
A Sarvajal water ATM in an Ahmedabad slum. There are 17 of these in four states:
Known locally as water ATMs, the water dispensers use pre-paid smart cards and allow people to fill containers with water for a small fee.
The pilot has proved so successful that the city government is now looking to expand it.
Here what the Co-Founder and CEO Anand Shah Speaks about the project:
Check it out complete presentation video here: